Privacy Policy

Last updated: 9 April 2026

Frontrow Creatives (“we”, “us”, or “our”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA). This policy explains how we collect, use, and safeguard your information when you visit our website or contact us.

1. Information We Collect

When you submit an enquiry through our contact form, we collect:

• Full name
• Email address
• Phone number (optional)
• Event type
• Event date (optional)
• Your message

We may also collect anonymised usage data through cookies and analytics tools (see Section 6 below).

2. How We Use Your Information

We use the information you provide to:

• Respond to your enquiry
• Send you a confirmation email acknowledging your message
• Communicate with you about potential event services

We will never sell, rent, or share your personal information with third parties for marketing purposes.

3. Legal Basis for Processing

We process your personal information based on your consent, which you provide when submitting the contact form. You may withdraw your consent at any time by contacting us (see Section 8).

4. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 12 months after your last interaction with us, unless you request earlier deletion.

5. Your Rights Under POPIA

As a data subject, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Object to the processing of your personal information
• Request a copy of your personal information in a portable format
• Withdraw your consent at any time

To exercise any of these rights, please contact us using the details in Section 8.

6. Cookies and Analytics

We use Google Analytics 4 to understand how visitors interact with our website. This service collects anonymised data such as pages visited, time spent on site, and general location (country/city level).

Analytics cookies are only loaded after you provide consent via our cookie banner. You may decline cookies, in which case no analytics data will be collected.

7. Third-Party Services

We use the following third-party services to operate our website:

• Resend— for sending notification and confirmation emails when you submit the contact form
• Google Analytics 4— for anonymised website usage analytics (only with your consent)
• Vercel— for website hosting

These services may process data in accordance with their own privacy policies. We only share the minimum information necessary for each service to function.

8. Information Officer

For any privacy-related queries, requests, or complaints, please contact our Information Officer:

9. Complaints

If you believe your personal information has been misused or that we have not complied with POPIA, you have the right to lodge a complaint with the Information Regulator:

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.